Our Story

Welcome to Cherish Nature

Cherish Nature was born from a deep appreciation for the beauty and wisdom of nature. It is not just a business; it’s a way of life that reflects my lifelong passion for connecting with nature, holistic living and creating products that enrich and improve people’s lives.

 

Cherish Nature is the foundation from which my journey began, and it embodies the principles that have guided my work and life.  This journey first blossomed into Devon Duvets, a brand that many of you may already know. Together with my husband, Dick, we developed Devon Duvets as an extension of our shared commitment to sustainability and crafting natural, high-quality products that make a meaningful difference in people’s lives.

 

Devon Duvets grew out of our commitment to providing sustainable, high quality bedding that respects both nature and the wellbeing of our customers. As Devon Duvets grew and flourished, becoming a trusted name in natural bedding, it demanded all of our time and energy. During this time, my passion for cherishing nature continued to thrive in the background.

Now, with Devon Duvets having matured into a fully grown and thriving brand, it is time for Cherish Nature—the “mother” brand to step into the spotlight. Cherish Nature is the heart and soul from which Devon Duvets was born, and it is now ready to expand and share its gifts with the world.

 

At Cherish Nature, we are dedicated to crafting luxurious, natural products and offering practical advice and information, that connect you with the essence of nature. Our aim is to offer a range of products that not only enhance your wellbeing but also reflect our deep respect for the environment. We believe in the power of nature to heal, restore, and bring harmony to our lives, and we are committed to sharing this belief with you.

 

Whether you are here to discover our range of natural products, explore our commitment to sustainability, or simply connect with the values that have shaped both Cherish Nature and Devon Duvets, we welcome you to join us. Together, we can continue to cherish nature and create a more mindful, sustainable world.

 

With warm regards,

 

Pauline Beijen Signature